Tuesday, January 31, 2012

Craft Beer Makes its Move on the Minor Leagues

Once thought to be the sole domain of the BMC breweries, craft beer is being spotted at more and more minor league baseball team stadiums. The Lansing Lugnuts, a class A ball team associated with the Toronto Blue Jays, announced that they will be offering craft beer this coming season.

Source: Mlive.com

"The Lansing Lugnuts will debut a new “craft beer garden” at Cooley Law School Stadium this coming baseball season.
Craft beer is a currently a popular fad among beer connoisseurs, according to Lugnuts Assistant General Manager Nick Grueser.
“It’s basically like a lot of your little microbrews that are around town,” Grueser said. “They’re not the big Budweisers of the world that are mass producing all over the place.”

While Mr. Gruesers would like to label craft beer as a "fad", I have a more optimistic feeling about the craft beer movement and see it as a long-term market shift that is experiencing incredible short term growth.

There are several things I'm interested in see in this development.  What kind of "Craft Beer" will it be and how much will it cost?  Their distributor, Dan Henry Distributing, lists some of the larger names in the craft beer world such as Anchor, Sierra Nevada, Goose Island & Sam Adams but there are also some smaller breweries such as Atwater Brewery out of Detroit.  I hope they at least have a mix of local and national craft beer selections at a reasonable price.